E-Commerce Platform for Beauty by Anisya Yusuf

As a Full‑Stack Web Developer, I designed, built, and deployed a complete e‑commerce solution for the skincare brand Beauty by Anisya Yusuf. The application follows a monolithic architecture—Laravel 11 manages both the presentation layer and the business logic, while a single MySQL database stores all transactional data. This approach shortens development time, simplifies deployment, and keeps operational costs low, yet remains modular enough for future service decomposition.

Key features :
1. Product Catalog & Advanced Search
Category, brand, and ingredient filters powered by DataTables + AJAX.
2. Secure Checkout with Midtrans
Real‑time payment notification (IPN) updates invoice and triggers email receipt.
3. Inventory & Discount Engine
SKU‑level stock management, tiered pricing, and time‑boxed coupon rules.
4. Role‑Based Admin Panel
CRUD for products, blog posts, orders, banners, and user permissions.
5. Customer Dashboard
Order history, payment status, address book, and secure profile management.

 Objective :
1. Enable Direct‑to‑Consumer Sales
Provide the brand with a dedicated channel that strengthens customer relationships and eliminates marketplace fees.
2. Streamline Operations
Unify catalog, order fulfilment, and payment reconciliation under one admin interface, reducing manual work.
3. Elevate Brand Presence
Deliver a modern, mobile‑first shopping experience that reflects the brand’s premium positioning and drives repeat purchases.
4. Facilitate Data‑Driven Decisions
Empower stakeholders with real‑time insights on inventory levels, sales trends, and customer behaviour.

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